By:Louisa Tatey,CRS-MOI Officer Reporting from Ministry of Commerce 

In an effort to  complement Governor Ben Ayade’s  desire to showcase Cross River State  products through diverse medium, the State  Commissioner for Commerce,Mrs RoseMary Archibong, has commended an intending team of  Calabar based Online Marketers known as "Made in Canaan City" for creating  a platform through which various products  in the State can be marketed.

Mrs Archibong made the commendation in Calabar when the team paid her a courtesy  visit in her office recently.

The Commissioner stated that the appointment  of a  Special Adviser on E-Commerce by Governor Ayade, was a clear indicator that the State  is advancing towards digital marketing and hinted that most businesses and marketing  transactions in the Western  world, are carried out online.

Mrs Archibong  enjoined the team to create  a marketing platform with a wide reach so that products  in the State  especially  Agro-based products  will get into the global market.

Earlier, the Chief Executive Officer of the "Made in Canaan" Online  Marketing  platform, Mr. Emmanuel  Ewa, congratulated  Commissioner Achibong  on her recent appointment as a Commissioner  in one of the driving force Ministry of  the State  while  commending Governor  Ayade for  his industrialisation ideas in Cross River State.

Speaking about the Online Marketing platform, Mr. Emmanuel  Ewa said: "we are  made in Canaan City, the first of its kind  in the State  and the first in Nigeria  using promote  and market locally made goods and services,emphasizing that most  online platforms market imported goods  but our Company is different  with a unique  aim of  discovering, promoting, marketing and creating  inter-relationship between  consumers and producers", he said".

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